Step Four: On-Premise Marketing

As people become aware that your home is on the market, they will stop by your home to scout it. These visits are almost always spontaneous, and they're usually anonymous, too.

We'll put a "for sale" sign in your front yard. This may seem obvious, but it's actually very important (think about how a neon "open" sign attracts your eye to the window of the local deli or grocery store and you'll know what I mean). A "for sale" yard sign lets your neighbors know that you're selling, and also helps interested buyers know which property is actually on the market (a very important consideration if you live in a development of similar homes).

In addition to the yard sign, I'll produce high-quality black and white flyers that can be given out to people that do stop by. My yard signs have a weather-resistant box on the front that will keep 8.5" x 11" flyers handy, and let people take information with them. The flyers will have much the same information that your "home page" has, but it will also direct people to my Web site to schedule a showing or to get more information.

Finally, you can do a lot to help encourage buyers if you remember that your home is for sale. Keep your yard and driveway clean. Encourage your children to bring their toys and bicycles inside once they're finished playing with them. Buyers like to see that a home is useful (and being used); they're turned off by signs that current owners are careless or messy. A little extra effort from everyone in your household will shorten the time your home is on the market.

NEXT: Advertising.